FRIEDMAN.STUDIO
LOGO DESIGN
| Task | Low | High |
|---|---|---|
| DISCOVERY | -- | -- |
| Designer will work with stakeholders to develop a brand profile, complete with attributes that will help inform design direction | 2 | 4 | DESIGN DIRECTION | -- | -- |
| Designer will use brand profile to develop 1 logo concept to present to leadership for their consideration | 6 | 8 | DESIGN REVISION | -- | -- |
| After presenting design template to leadership, designer will revise based on feedback | 6 | 8 |
| GRAPHIC STANDARDS GUIDE | -- | -- |
| Designer will prepare and deliver a guide of graphic standards which will include logo usage, color palette, typography guidelines, and application examples. | 4 | 6 | TOTAL | 18 | 26 |
| @ $200/hr | 3600 | 5200 |